Episodes

April 11, 2022

Week 8 - Day 5: The Role of Leadership - Nobody Will Love Your Brand …

Despite everything you do, no one will love your brand as much as you do, and that is ok. Learn why in this podcast. Download the Nobody Will Love Your Brand Like You Do worksheet Don't forget to follow, friend …

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April 11, 2022

Week 8 - Day 4: The Role of Leadership - Stewardship Starts With You

As a leader you are the ultimate steward of your organization's brand. Understand why this is so critical in this podcast. Download the Stewardship Starts with You worksheet Don't forget to follow, friend and like Donna A. Heckler on social …

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April 11, 2022

Week 8 - Day 3: The Role of Leadership - Brand Drives Culture

Your brand and organization's culture are inextricably linked. Listen to this podcast to understand why this is true. Download the Brand Drives Culture worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to …

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April 11, 2022

Week 8 - Day 2: The Role of Leadership - Jeweled Treasures

No one likes to receive a complaint. Yet, buried in the complaint are often jeweled treasures for your organization. Understand how to find these treasures in this podcast. Download the Jeweled Treasures worksheet Don't forget to follow, friend and like …

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April 11, 2022

Week 8 - Day 1: The Role of Leadership - Ego, Danger Ahead

Just like people, an organizations ego can create many problems. Learn how an organization's ego can signal danger ahead, in this podcast. Download the Ego, Danger Ahead worksheet Don't forget to follow, friend and like Donna A. Heckler on social …

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April 4, 2022

Week 7 - Day 5: Marketing and Teamwork - Positioning Lives in the Mind

Your brand, your position lives in your parishioner's or participant's mind. Learn the implications of that in this podcast. Download the Positioning Lives in the Mind worksheet Don't forget to follow, friend and like Donna A. Heckler on social media …

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April 4, 2022

Week 7 - Day 4: Marketing and Teamwork - Brand Extensions

To do more, often you and your team need to do less. This podcast explains this important principle. Download the Brand Extensions worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our …

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April 4, 2022

Week 7 - Day 3: Marketing and Teamwork - Customer Service

Customer service is critical to every organization. Understand why it matters and the role everyone plays in this podcast. Download the Customer Service worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to …

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April 4, 2022

Week 7 - Day 2: Marketing and Teamwork - Customer Experience

What a customer experiences defines their perspective of you. Learn why experiences truly do matter in this podcast. Download the Customer Experience Worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our …

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April 4, 2022

Week 7 - Day 1: Marketing and Teamwork - Everyone Owns The Brand

The concept that the brand is owned by everyone causes lots of conversations. Listen to this podcast to understand this important element. Download the Everyone Owns The Brand Worksheet Don't forget to follow, friend and like Donna A. Heckler on …

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March 28, 2022

Week 6 - Day 5: Marketing Tactic Insights - Less is More

In a world that says more, more, more, less can be far more impactful in your communication. Learn why in this podcast. Download the Less is More worksheet Don't forget to follow, friend and like Donna A. Heckler on social …

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March 28, 2022

Week 6 - Day 4: Marketing Tactic Insights - Moments Matter

Are you able to live in the moment, to be present to what is happening around you. In this podcast we consider how impactful being in the moment can be, especially in your social media. Download the Moments Matter worksheet …

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March 28, 2022

Week 6 - Day 3: Marketing Tactic Insights - Sweat the ”Small Stuff”

We often hear "don't sweat the small stuff" in life. But, in marketing that could not be further from the truth. Learn why in this podcast. Download the Sweat the "Small Stuff" worksheet Don't forget to follow, friend and like …

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March 28, 2022

Week 6 - Day 2: Marketing Tactic Insights - Consistency

Are you consistent or are you complacent? Complacency is such a slippery slope. Listen to this podcast to learn how to avoid complacency and be consistent. Download the Consistency worksheet Don't forget to follow, friend and like Donna A. Heckler …

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March 28, 2022

Week 6 - Day 1: Marketing Tactic Insights - Focused, Simple & Clear

Do you run around always busy, taking on too much? The key to preventing that, be focused, simple and clear. In this podcast, learn how to be focused on what matters for your parish or ministry. Download the Focused, Simple …

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March 21, 2022

Week 5 - Day 5: Marketing Strategy Overview - Pricing

Pricing can be tricky. But, pricing reflects the value you provide. Listen to the podcast to dig into the topic of pricing and value. Download the Pricing worksheet Don't forget to follow, friend and like Donna A. Heckler on social …

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March 21, 2022

Week 5 - Day 4: Marketing Strategy Overview - Marketing Metrics

While people often measure success based on money, a far more valuable measure is one that focuses on the brand. Learn why in this podcast. Download the Marketing Metrics worksheet Don't forget to follow, friend and like Donna A. Heckler …

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March 21, 2022

Week 5 - Day 3: Marketing Strategy Overview -No Loyalty Without Trial

On the path to loyalty, trial is when someone actually takes action. Dig into this important topic in this podcast. Download the No Loyalty Without Trial worksheet Don't forget to follow, friend and like Donna A. Heckler on social media …

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March 21, 2022

Week 5 - Day 2: Marketing Strategy Overview - Next Step Awareness

All the availability in the world will not matter if no one is aware of you. Learn why awareness is the second critical step in this podcast. Download the Next Step: Awareness worksheet Don't forget to follow, friend and like …

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March 21, 2022

Week 5 - Day 1: Marketing Strategy Overview - It Starts With Availabi…

Foundational to all marketing is availability. Learn why availability is critical to your efforts in this podcast. Download the It Starts With Availability worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe t...

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March 14, 2022

Week 4 - Day 5: Brand, Tactical Considerations - Message Not the Medi…

Don't let the medium get in the way of your message. This podcast delves into this important and sometimes confusing topic. Download the Message Not the Medium Worksheet Don't forget to follow, friend and like Donna A. Heckler on social …

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March 14, 2022

Week 4 - Day 4: Brand, Tactical Considerations - Clear is More Critic…

Marketers like to be clever, but what is critical in your marketing is to be clear. Learn why with this podcast. Download the Clear is More Critical Than Clever worksheet Don't forget to follow, friend and like Donna A. Heckler …

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March 14, 2022

Week 4 - Day 3: Brand, Tactical Considerations - Your Name is Your Co…

Sometimes we forget how important our name is to our marketing work. But, it is the cornerstone of your brand as is shared in this podcast. Download the Your Name is Your Cornerstone worksheet Don't forget to follow, friend and …

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March 14, 2022

Week 4 - Day 2: Brand, Tactical Considerations - Associations You Keep

What associations do you have for your parish or ministry? Associations can be very helpful, learn why in this podcast. Download the Associations You Keep worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and …

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