Week 3 - Brand, A Strategic Overview Episodes

March 7, 2022

Week 3 - Day 5: Brand, A Strategic Overview - Consistency vs Compromi…

It seems easy to compromise, but to build a brand, consistency is critical. Learn why in this podcast. Download the Consistency vs Compromise worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to …

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March 7, 2022

Week 3 - Day 4: Brand, A Strategic Overview - The Three M’s of Taglin…

The best taglines, always have the 3 M's: meaningful, memorable and motivating. Discover what we mean by that in this podcast. Download the 3M's of Taglines worksheet Don't forget to follow, friend and like Donna A. Heckler on social media …

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March 7, 2022

Week 3 - Day 3: Brand, A Strategic Overview - Positions Endure

Can your brand position stand the test of time? Learn why an enduring position is critical for you. Download the Positions Endure worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our …

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March 7, 2022

Week 3 - Day 2: Brand, A Strategic Overview - Differentiation

Are you unique? Being different is critical in marketing and brand building. Understand why that matters in this podcast. Download the Differentiation worksheet Don't forget to follow, friend and like Donna A. Heckler on social media and subscribe to our...

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March 7, 2022

Week 3 - Day 1: Brand, A Strategic Overview - A Brand is A Promise

Yes, you have a brand. That brand conveys a promise. Do you keep your promise? Understand this critical concept in this podcast. Download the A Brand is A Promise worksheet Don't forget to follow, friend and like Donna A. Heckler …

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